 |
Tronic Meets Target: The Future of Art and BrandingAdvertising is being redefined through the melding of art and branding as forward thinking brands like Target embrace art to communicate their message and emotionally connecting with consumers.
Creative collective Tronic Studio's collaboration with Target on their "Art for All" campaign exemplifies this new approach.
Tronic has crafted seven minutes of animated and live-action branded content for the Victory Media Network, the world's first large-scale, outdoor digital arts gallery, in Dallas, Texas.
The content, part of Target's "Art for All" initiative, plays three times a day, as a countdown to noon, 6:00 pm and midnight, on eight huge LED screens in Victory Park, a new downtown Dallas development linked to the American Airlines Center.
Victory Park, which opened March 23, offers visitors an interactive mix of advertising, education, entertainment and art while providing brand advertisers an opportunity to create immersive environments and captivating experiences for the 17 million visitors annually expected at Victory Park.
more: Tronic Meets Target: The Future of Art and Branding
design directory:
Tronic Studio > Animation Design Studios
1/4/2007 | Viewed 31,222 time(s)
|
|
