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Trollback + Company Creates Titles, Animates for Feature Film HelveticaNew York-based visual and conceptual creative studio Trollbäck + Company recently worked with veteran producer and first-time director Gary Hustwit on Helvetica, his in-depth look at the proliferation of the ubiquitous typeface, which celebrates its 50th anniversary this year.
With company founder Jakob Trollbäck as associate producer, the feature-length documentary also benefits from titles, animations, and motion graphics from Trollbäck + Company.
"I called Gary and offered to help the very second I heard that he was working on a film about Helvetica," says Trollbäck, who's company publicly confessed its devotion to the typeface with HelveticaLove, a website initially set up as a typographic tongue-in-cheek contribution to the Sex issue of Print magazine.
"To me, Helvetica is The Well-tempered Clavier of typefaces.
Like all typefaces it can be misused-but there is no denying the effortless beauty of it.
It is a brilliant topic for a documentary."
More than a film about typography, Helvetica looks at the evolution of graphic design and, in turn, global visual culture.
An exploration of how urban spaces are organized and identified through design and communication, the film also draws on renowned designers to consider their work, the creative process, and the choices and aesthetics behind their use of type.
more: Trollback + Company Creates Titles, Animates for Feature Film Helvetica
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Trollbäck + Company > Multidisciplinary Design Studios
11/4/2007 | Viewed 22,463 time(s)
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