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Exopolis Revives Vintage Edward Hopper Inspired Promo for Turner Classic MoviesCreative studio Exopolis was recently tapped by Turner Classic Movies (TCM) to breath new life into the much-loved "Sunny Side of Life" promo that first aired on the network 13 years ago.
Using modern-day animation techniques, Exopolis brought viewers into a moody Edward Hopper-esque cityscape.
The :30 animated piece entitled "TCM Now Showing" introduces films on the classic movie channel.
While none of Edward Hopper's actual paintings were used in the promo, Exopolis referenced several of his most well known works, including 1942's "Nighthawks," in which solitary patrons sit at the counter of an all-night diner.
Said Senior Creative Director Brien Holman, "The original promo was animated years ago by cutting out still imagery, and creating movement through parallax.
TCM came to us with the desire to maintain the mood and atmosphere of the original, while 're-imagining' that promo with today's technologies in motion design."
The promo features a lived-in and slightly run-down urban setting, filled with sparsely populated subway trains in which people sit moodily under long shifting shadows.
A sweeping camera pans across buildings, revealing the people inside - a man reads the paper by the window and next door, a woman dresses herself.
more: Exopolis Revives Vintage Edward Hopper Inspired Promo for Turner Classic Movies
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June 14, 2007 | Viewed 24,001 time(s)
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