 |
Buck Fires Up Network IDs for Fuel TVCreative production studio BUCK recently completed work on "The Beast" and "Damn Gravity," two network identification spots for FUEL TV, the action sports arm of Fox Cable Networks.
The two 15 second IDs are the latest products stemming from a long creative relationship between Buck and Fox Cable Network.
"FUEL TV's creative direction was that the IDs highlight extreme sports and include the network logo," says Ryan Honey, Creative Director at Buck.
We saw a fantastic opportunity for our artists to have some fun, and we gave everybody the chance to contribute their wildest ideas.
We then whittled those down to the strongest seven possibilities.
FUEL TV liked them all, so we then selected the four we liked best.
These are the first two."
Bearing the unmistakable Buck imprint of visceral humor and whimsical animation, the two spots are definitely eye-catching.
"The Beast" opens with Buzz McFly, an animated bug, peddling his BMX bike through the air.
Out of the landscape below, a bloodshot eyeball suddenly appears before transforming into a mouth and sucking poor Buzz into an intricate digestive tract.
Undaunted, Buzz continues to pedal through the hairpin curves of the creature's large intestine, even as other feisty bugs are being digested under his wheels.
more: Buck Fires Up Network IDs for Fuel TV
design directory:
Buck > Broadcast Design Companies
20/7/2007 | Viewed 11,897 time(s)
|
|
