Stardust Studios' Neil Tsai Directs Fuel Tv Signature Series ID 17Bicoastal U.S. creative production company Stardust Studios recently delivered its latest Signature Series ID for FUEL TV, the country's only television network dedicated to the lifestyle of action sports.
FUEL TV's Signature Series IDs, inspired by limited edition signature skateboard decks, have earned awards and accolades from action sports athletes and artists alike.
Stardust's collaboration with artist Nathan Reifke on Signature ID number 16 earlier this year - which was led by the company's Santa Monica-based design director Neil Tsai - is part of a package that recently earned FUEL TV the 2007 BDA Gold Award in the Art Direction & Design, Image Campaign category.
The challenge presented to Stardust for ID number 17 was to feature the work of Cardboard Robot, an art collective led by Mason Brown.
"The brief for this project came in with Mason's art work, and at first, we weren't sure what this promo piece wanted to convey to viewers," Tsai explained.
"But then we went to Long Beach to tour Mason's studio, and we quickly came to understand his man-versus-machine and anti-war sentiments, and how his military background influences his art.
With this understanding, we decided to film the real robot, and create this kind of exploration of the city and mysterious industrial feeling."
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