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Troika Design Group Ushers in Fall Season with New Look for FOXNetwork branding agency Troika Design Group is reinvigorating the on-air identity for longtime client FOX Broadcasting Company.
Troika handled all concept, design and animation for the package, which includes a network and affiliate promo toolkit, delivered with three variations and a branding style guide.
The sophisticated new look rolls out this September and runs through the 2007/2008 season.
SVP of Design at FOX, Michael Vamosy said, "This season we wanted to evolve the graphic look of FOX.
We thought, who better to further the package than the original design team at Troika? They understood where we wanted to take our look this year.
They tapped into our sensibilities of wanting a new package that drew its core structure from the established look.
The updated system they created for us is simple, sophisticated and communicates with brilliant boldness, all while embracing the FOX brand.
Not only is collaborating with Troika an elevated creative experience, they know our production needs inside and out. They get it."
FOX executives approached Troika with the unique opportunity to evolve the concept and styling of the "New Slant" identity it originally developed for the network in 2005.
This new effort gives FOX a more accessible and elegant brand expression than in previous years, when it was regarded as being more aggressive, young and irreverent.
more: Troika Design Group Ushers in Fall Season with New Look for FOX
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Troika > Advertising Design Studios
September 15, 2007 | Viewed 24,235 time(s)
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