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Assemble is Flush with Animated CreativityAnimated, megalomaniacal germs voiced by Hugh Laurie and Stephen Fry are just part of what drew creative boutique Assemble to the recent Domestos campaign.
Charged with directing and producing spots for eleven markets, Assemble attacked the project with the intensity of the product advertised, albeit with an appropriate dose of humor.
From the in-person pitch to Lowe Worldwide and Unilever, to production and delivery of the completed spots, the process was a sparkling success.
"The scope of the project was vast in part because the agency was willing to let us embellish and enhance the presentation, and to have fun with the execution," says Assemble Co-Director / Co-Creative Director Mauricio Baiocchi.
"We all agreed that an epic style would be more entertaining to watch and, admittedly, to create."
In the spots the germs are Emperors, drunk with power and the desire to take over the world (as they know it) with Limescale and disease.
But their devious plans are revealed to be foolhardy in the face of Domestos, which eliminates the germ force and its dirty minions.
Working from the agency story boards, Assemble designed the 3D characters and environments bringing the vignettes to animated life.
Additionally, Assemble directed the voice talent - the powerhouse duo of Hugh Laurie and Stephen Fry.
more: Assemble is Flush with Animated Creativity
15/10/2007 | Viewed 7,727 time(s)
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