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yU+co Creates Buzz for Bee Movie Main TitlesOn the heels of their acclaimed main title sequence work for the Warner Bros. summer blockbuster 300, yU+co, the three-time Emmy nominated creative design studio founded by Creative Director Garson Yu, has created another blockbuster movie main title sequence for DreamWorks Animation's latest release, Bee Movie.
yU+co's work on the film actually marks the first time DreamWorks Animation has ever worked with an outside company on a main title sequence.
Released on November 2nd, the highly touted animated film stars a high profile cast led by Jerry Seinfeld and Renée Zellweger.
"The goal for us is always to engage the audience and give them a reason to stay in their seats and watch the titles," Yu says.
"The fact that DreamWorks Animation came to us to create something that will keep theater-goers watching is a testament to both their desire to acknowledge the craftspeople who worked on the film and in our ability to deliver something special each time."
David Garber, yU+co's Executive Producer, noted that one of the reasons DreamWorks Animation awarded main title sequence duties for Bee Movie to yU+co was because they wanted something special that didn't look like anything else in the film.
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November 7, 2007 | Viewed 20,694 time(s)
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