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1st Ave Machine Does Re-Branding for European Electronics SuperstoreIn a dark modern environment, the silhouette of a woman can be seen reclining in the distance.
Within seconds, a close-up shot of the woman's finger touching her neck reveals tiny technological pixels being released from her body.
She is a perfect hybrid of modern machine and beautiful woman.
This is the dream-like futuristic world of the newest spot conceived by director Arvind Palep of 1st Ave Machine.
The Pixel spot is part of a large re-branding campaign headed up by New York based Production Company & Design / VFX boutique 1st Ave Machine for Saturn, Europe's leading electronics store.
It was in a quiet London hotel room that Palep came up with the concept.
He and partner, Serge Patzak, had been working in London on another project when 1st Ave was approached by Edward Grann, Executive Producer at Warm and Fuzzy, who represents them in Germany, along with the agency Scholz & Friends.
"We were presented with the challenge of creating a refreshing take on a sexy, female robot," feeling up to the challenge, Palep felt immediately drawn to the project.
"Every one has seen the transparent, plastic- looking, mechanical, nuts-and-bolts robot.
We wanted to look into the future to take the concept to the next level."
more: 1st Ave Machine Does Re-Branding for European Electronics Superstore
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1st Avenue Machine > Broadcast Design Companies
November 13, 2007 | Viewed 24,447 time(s)
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