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yU+co Creates Storybook Ending for EnchantedA lush, illustrated pastiche of well-known fairytale imagery drives the main title sequence for Walt Disney Picture's highly-anticipated new film Enchanted, created by yU+co, the three-time Emmy nominated creative design studio founded by Creative Director Garson Yu.
"We always challenge ourselves to create something that people haven't seen before, to combine different storytelling techniques and layers of animation to come up with a new way to tell a story," comments Yu.
"The narrative will drive us to a new look and that's what's most rewarding.
For Enchanted we took a very organic approach, using hand-drawn illustrations and a watercolor look to tap into the iconic fairytale world of imagery and create a playful narrative that blends elements from the film with broader fairytale symbolism."
Enchanted, directed by Kevin Lima, is a classic Disney animated fairytale that turns into a modern, live-action comedy.
It follows the beautiful princess Giselle (Amy Adams) as she is banished by an evil queen (Susan Sarandon) from her magical, musical animated land and finds herself in the gritty reality of modern-day Manhattan.
The yU+co created title sequence begins with an overhead shot on the cover of a 3D animated storybook with the title "Enchanted."
The camera then zooms into the cover and thrusts viewers in a magical world of fairytale lore.
more: yU+co Creates Storybook Ending for Enchanted
design directory:
yU+co > Broadcast Design Companies
November 29, 2007 | Viewed 24,686 time(s)
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