|
|
Spark Connects CH News Rebrand with Canada's E! Network LaunchOn the heels of the CanWest MediaWorks rebrand of specialty network Prime to TVtropolis, award-winning designer Elaine Cantwell, Founder and Creative Director of spark, was commissioned to complete another major CanWest project in Canada.
The most recent endeavor involved reinventing the CH local news brands to compliment the network's transition to E!.
This extensive relaunch included six localized news show packages, a complete promo package, and toolkit.
The result was a successful and seamless transformation that invigorated the local news brands and complimented their home on the new E! network in Canada.
"spark was an obvious choice for us, first given their history with our company and secondly because of their proven expertise and experience in creating unique and appropriate creative messages," said Brad Parry, Director of Marketing for E! in Canada.
"Elaine and the team took the time to understand the strategic imperatives that the brand and its architecture required.
They worked closely with us to find a voice that accurately conveyed the longstanding tradition these stations have in their local communities and clearly understood this aspect of the challenge."
more: Spark Connects CH News Rebrand with Canada's E! Network Launch
design directory:
Spark > Logo and Branding Design Companies
November 29, 2007 | Viewed 23,862 time(s)
|
|
|
 |
Related News |
|
|
|
