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Tronic Studio Rides the Wave for HitachiWIRED NextFest 2007 featured some 160 exhibits from scientists, researchers and inventors around the globe.
Tronic was responsible for the architectural design, branding and signage, motion graphics and website components of the inaugural NextFest, in 2004, and has provided key creative for the hip, interactive technology event since.
For the high-profile Hitachi pavilion, Tronic crafted an iconic large scale CNC wave sculpture and a two-minute branding video, to bring the water theme to life.
"When we heard NextFest was to be in Southern California this year and that Hitachi had an exciting 'moving mountains' project to bring crucial water to the LA Basin, we envisioned water as the theme for the Hitachi pavilion," recalls Vivian Rosenthal who co-founded Tronic Studio with Jesse Seppi in 2001
"People have the misconception that Hitachi is just an electronics giant, but it's a massive company working in areas from healthcare to infrastructure," says Rosenthal "The more we thought about the water thematic, the more convinced we were that it was a timely, flexible concept we could apply to the experiential and physical environment of the Hitachi pavilion and the branding video."
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Tronic Studio > Animation Design Studios
December 25, 2007 | Viewed 21,413 time(s)
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