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Version2 Creates a Chilled Paradise for SmirnoffVersion2's Micah Scarpelli cuts this serenely beautiful spot for Smirnoff North, a new blend of the classic vodka flavored with Nordic berries.
CD/Inferno Artist Kieran Walsh and Director Mikon Van Gastel collaborated to create the seamless melding of live action with intricate CG and VFX.
A sweeping camera pan shows snowy glaciers, ice shelves, and deep blue water as the narrator speaks of a place so exquisite, the line between earth and sky is blurred.
As we are drawn into this arctic Eden our tranquility is interrupted as a giant blueberry-skewered sword suddenly drops from the sky, piercing the highest ice cap.
The utopia transforms into a cocktail glass full of the vodka, with mountains of ice and a garnish of berries new heaven to experience.
"I think this is one of those projects that looks relatively simple, but was deceptively complicated to achieve the exact look we wanted," said Kieran Walsh from Version2.
"To create the iceberg, we utilized a hybrid approach of both 3D and live action.
The iceberg was match-modeled to a high resolution image and then rendered as many different layers.
We had some passes of highly refractive transparent ice and others in a more opaque frosty material.
This gave me the flexibility to selectively combine these different looks as required.
We pulled the animation data from 3D into Inferno using a cross platform FBX translator.
This enabled me to seamlessly integrate 2D elements into the 3D space."
more: Version2 Creates a Chilled Paradise for Smirnoff
design directory:
Version2 > Broadcast Design Services
21/1/2008 | Viewed 11,861 time(s)
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