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Label Paul Cocksedge Studio Reveals Their Latest Commission on Londons Euston Road

Paul Cocksedge Studio Reveals Their Latest Commission on London's Euston Road

Paul Cocksedge Studio has been commissioned by The Wellcome Trust to produce a major display that will illuminate Euston Road in central London.

A short stroll from the recently launched St Pancras station sits an impressive 9-storey glass building which houses the UK's largest charity, The Wellcome Trust.

The front windows of the building are seen by over 1.8 million passers by each year, providing the perfect opportunity to engage the public with the work of this medical charity.

With this in mind, Paul Cocksedge has created a dramatic window display of arms stretching across the full length of the building.

Using a unique electronic material that allows light to pass through it, but with a flick of a switch can stop the light, the magic skin covering the arms disappears to reveal veins and arteries inside the arms which have been translated into glass neon tubes.

One of the hands is intentionally pointing to the building next door drawing the public's attention to the recently launched Wellcome Collection, a public venue that explores the relationship between medicine, life, art and history.

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