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Outside Provides Editorial, Graphics & Color for Old Navy Spring '08 Re-launch CampaignThe creative team at Outside was called on to provide editorial, graphics and color for the exciting new Spring '08 re-launch campaign for popular retailer Old Navy.
Working closely with Old Navy's VP of Marketing / Creative Director Landis Smithers, as well as ad agency Chandelier, the four-spot campaign was unveiled on Valentine's Day with the launch of the 60-second "Urban Explorer," as well as two 30-second versions of the same spot.
The additional three commercials will be rolled out between now and May '08.
For "Urban Explorer," Outside provided editorial via Jeff Ferruzzo, graphics by Jaime Lamond and color by Alex Bickel.
"I couldn't have asked for a more collaborative experience," says Landis Smithers.
"From the beginning, we knew we needed partners who could not just bring us a new way of telling a story, but a new face for our film and graphics.
Outside was there with us every step of the way, not just executing, but surprising us at every step.
Their work is truly world-class, and, perhaps more importantly, they are freaking fun to work with."
more: Outside Provides Editorial, Graphics & Color for Old Navy Spring '08 Re-launch Campaign
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Outside Editorial > Communications Design Companies
February 28, 2008 | Viewed 43,297 time(s)
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