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Target Goes to Victory Park with Digital KitchenDigital Kitchen, a leader in experiential marketing, and Target are creating an amazing new visual experience in Dallas' Victory Park, the city's innovative large-scale outdoor digital arts gallery (the largest of its kind in the world).
The experience was also unveiled at the Staples Center in Los Angeles.
Digital Kitchen worked directly with Target to produce a pair of cool and lively animated videos, both featuring Target imagery and branding.
They will play on eight high-resolution outdoor LED screens that are a permanent part of the Victory Park installation.
The screens, complete with high-fidelity sound and theatrical lighting, move along horizontal tracks and offer a wide variety of configurations and motion possibilities; they can even be combined to form "super screens" - 31 feet tall and 53-feet-wide.
As beautiful and engaging as the videos themselves may be, the environment in which they're playing - and the experience they create as they play - is the true innovation.
"Victory Park is perfect for experiential marketing," says Paul Matthaeus, Chief Creative Officer and Founder of Digital Kitchen.
"Like Times Square in Manhattan or Universal CityWalk in Los Angeles, Victory Park is an immersive video environment."
more: Target Goes to Victory Park with Digital Kitchen
design directory:
Digital Kitchen > Broadcast Design Companies
March 4, 2008 | Viewed 14,849 time(s)
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