John Budion of Click 3X Creates Warm Wishes for CokeJohn Budion of Click 3X directs this spec spot for Coca-Cola where empty cans and bottles of the delicious beverage that were previously strewn about the city join together in a parade of pride.
The soda vessels traverse the landscape of the city as they travel through the subways and streets to collect in a tree above a sleeping transient.
The aluminum and glass containers lovingly spell out the greeting "Happy Holidays" for the entire world to see.
"With the support of the Click management team, I scripted and directed this little uplifting story using the HVX camera and other equipment that Click has in studio," says Director John Budion.
"I shot it with a friend of mine, John DeFeo who served as my DP and the bum at the end.
We shot sort of guerilla style all over NYC.
I strapped about 30 feet of fishing line to myself and pulled cans and bottles of Coke all over the city while filming both the cans and people's reactions."
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