UVPhactory Uses Hair to Create a Raging River for Bjork's 3D Music Video Wanderlust

The magicians at UVPhactory (UVPH) have turned hair into water... to be more precise... a raging river that rushes, roars, splashes, sprays, foams and cascades through a haunting Himalayan inspired landscape carrying Icelandic singer-songwriter Bjork on a journey of self discovery.

The fiercely original, stereoscopic 3D, 7:36 music video for WanderLust, from her newest CD Volta (One Little Indian Records), was officially released April 1.

This massively ambitious music video was nine months in the making.

In the first few months, Directors Isaiah Saxon and Sean Hellfritsch, represented by Ghost Robot, came up with a treatment and shot the live-action elements separately on green-screen.

UVPH, the New York-based design collective, then began the challenging task of designing and creating the computer-generated river that keeps the music video's action flowing.

37 different water shots were created.

The CG water is alive and interactive, with three-dimensional depth, and is a vital character in the video in which Bjork and the Pain-Body (the emotional baggage of the self), a live performer who materializes out of Bjork's backpack, struggle for control as they make their way through a damp tundra under on the back of a giant wooly yak.