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S4 Studios Creates Moments in Crime for Sleuth Network Branding CampaignCrime does indeed pay for S4 Studios.
The Hollywood design and animation studio has completed a graphic live action/animation branding campaign for Sleuth, the new mystery and crime cable network imprint from Universal Studios Emerging Networks Division.
With the tagline "Get Clued in," Sleuth is simulcast in SD and HD, and features a lineup of targeted programming such as "Miami Vice," "Homicide: Life on the Street," Knight Rider" and others.
The S4 team of Director / Designer Geoffrey Kater, Creative Director Thomas Helmintoller and Writer / Producer Larry Le Francis delivered 100 motion graphic elements and created a series of 15 ID's for the campaign, divided into three distinct styles that represented varied aspects of Sleuth's programming.
According to Kater, "Sleuth is all about crime and its resolution, and after experimenting with different scenarios, we came to the idea of creating highly stylized 'moments in time,' miniature stories that resemble a gritty high-contrast graphic novel."
For example, "Street Cops," shows a suspect being arrested, a tagging, a cell door closing on an inmate and a chalk outline being drawn on the sidewalk.
"High Crimes" features a high end drug deal, identity theft and a computer security breach; and "Private Investigators" a stakeout, fingerprint dusting, a high tech break-in, and a furtive briefcase exchange.
more: S4 Studios Creates Moments in Crime for Sleuth Network Branding Campaign
design directory:
S4 Studios > Broadcast Design Studios
April 17, 2008 | Viewed 24,057 time(s)
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