Behavior Redesigns National Geographic Channel's Broadband Companion

Behavior Design, an interactive design firm, was retained by National Geographic Channel (NGC) to re-design and re-imagine their television channel home web site.

Behavior, in collaboration with NGC, drove the project with two core objectives in mind, first, to motivate viewer "tune-in" and second, to cultivate fan enthusiasm for NGC's leading non-fiction programming.

As a leveraging goal, Behavior aimed to build a groundbreaking broadband companion to NGC's highly-acclaimed broadcast channel.

The result is an immersive, image-rich user experience that engages the audience online and offline.

For NGC, Behavior created the industry's most innovative TV schedule.

Instead of simply displaying a boring table with static text, Behavior created an interactive, pictorial module that allows users to drag and slide through the four week schedule, making it easier to browse shows.

Viewers can smoothly navigate air dates and times (for all six time zones), read show descriptions, and watch video previews.

In addition, users can opt to send themselves and friends tune-in reminders via mobile phone or email.