Troika Design Group Rebrands Oxygen NetworkTroika Design Group, a strategic network branding and design agency, has given The Oxygen Network a new look, including a revamped logo and a comprehensive on-air identity package.
Oxygen unveiled this rebrand, along with a new tagline "Live Out Loud" and programming schedule, on June 17, coinciding with the premiere of Tori & Dean: Home Sweet Hollywood.
"We brought in Troika because we wanted to build the new brand of Oxygen," said Jane Olson, SVP of Marketing & Brand Strategy for Oxygen.
"We needed a package that could not only house our hit shows, but create a consistent promise and place for our audience.
Troika really understands how important that is and brought great strategic thinking to all the elements.
Troika has been a terrific partner."
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