 |
The Language of Chinese Currency Makes for a Provocative Main Title by Imaginary ForcesAll eyes are on China with the opening of the Olympics this summer and its emergence as an economic superpower.
Design and production company Imaginary Forces (IF) created the main titles for "People's Republic of Capitalism," a four-part documentary in the Koppel On Discovery series that focuses on China's new role in the world.
The program shatters stereotypes about China, dismissing the old-fashioned idea of a dull drab Communism and showing modern China as the "Wild Wild East" -- an engine of economic growth moving at breakneck speed.
What is happening in China affects us here in the US and globally.
The futures of both countries are undeniably intertwined.
Spearheaded by creative director Karin Fong, "People's Republic of Capitalism" is the 6th show that IF has done for Koppel On Discovery.
The title sequence is an explosion of China chic - lush, intricate and colorful engravings, inspired by Chinese money, tweaked with symbols of present-day industry, fashion, and culture.
In his review of the China series, Tom Shales of The Washington Post writes, "The extremely handsome animated opening credits are worth noting..."
"We brought the results of nearly a year of research, reporting and production on our China project to Karin Fong and the Imaginary Forces team," says Peter Demchuk, a producer for Koppel on Discovery.
"And we offered a title we hoped would capture a sense of the transformation and contradiction we discovered there."
more: The Language of Chinese Currency Makes for a Provocative Main Title by Imaginary Forces
design directory:
Imaginary Forces > Multidisciplinary Design Studios
July 9, 2008 | Viewed 126,862 time(s)
|
|
