Behavior Gives New Design to AARP Web Site & Bulletin

AARP, one of the largest and most influential member organizations in the U.S., with 39 million people and growing, approached Behavior Design to create its new cutting-edge web site and online publication.

As a champion for social change, helping people navigate ageless realities, AARP wanted to deliver a market-leading online presence for its existing and future members.

Realizing the need to develop a visual design that aligns with the changing needs of its audiences, AARP hired Behavior Design to incorporate web-based information and tools to reflect this change.

The re-branding was aimed at infusing a youthful energy into its position as the ultimate user-advocate.

The organization also desired to take full advantage of Web 2.0 and deliver a well-rounded and energetic user-centered website.

Behavior, in harmony with AARP's business objectives, began the project with a complete overhaul of the site's look and feel.

As a result of moving toward a more elegant aesthetic, the new site conveys a fresh and engaging tone.

The enhanced image was further complimented by a reorganization of the site's valuable content.