Planet Overhauls Trek's Online Dealer Training Program

Planet Propaganda re-invents and re-designs "Trek University," the successful, self-guided, interactive training tool for Trek Bicycle Corporation and its more than 5,000 independent bicycle dealers and their sales teams.

Launched at Trek World's annual sales conference in August, "Trek U 2.0" offers 24/7 access to inform and educate dealers about new products and technologies, as well as the research, engineering and people behind Trek's brands.

"We've given the site a complete overhaul with new, more robust functionality, and a cleaner, simpler design." says Rob Sax, Planet Propaganda's president / brand director.

Planet initially designed Trek U's online format to move from conference room video screens to desktop and laptop screens in 2003.

Engaging dealers' staff with a fast-paced, multi-media presentation of informational and entertaining material, the online coursework used simple navigation, voiceover explanations, motion graphics, animation, illustrations, video clips and even home movies.

Through the easy, interactive lessons and quizzes, users quickly learned about product updates and brands, company history, sales tips, and such complex topics as aerodynamics.