Troika Design Group Launches SO FOX Brand Campaign

Troika Design Group, a strategic branding and design agency for companies in media and entertainment, has been tapped by FOX to assist in developing a branding campaign for the 2008/2009 fall programming season.

FOX's new look debuted August 18, 2008, with elements continuing to roll out until the fall season's official launch on September 1, 2008.

FOX selected Troika to implement the "SO FOX" concept and create a contemporary visual expression that would embrace the network's maverick spirit and capture the attitude of this new brand position.

"After presenting Troika with our 'SO FOX' branding statement, we charged them with developing a design package that would redefine the network's attitude and capture the fundamental essence of our personality," said Michael Vamosy, Sr. Vice President of Design.

"With 'SO FOX' as a stepping-off point, we wanted a design system that could communicate our brand in a fresh, bold and original manner.

Troika thoroughly understood what we needed and its creative perception really elevated the material.

The company's design team executed a bold package that is smart, clean, beautiful, functional and versatile."