Behavior Stakes True Blood's Online Narrative Experience

Behavior created the online interactive experience for HBO's new series True Blood, by acclaimed writer, director, and executive producer Alan Ball.

The True Blood website is an innovative web environment whose focal point is rooted in the storytelling and character development of the series.

With several comparable projects under their belt Behavior was able to influence the traditional ways in which users access content and experience information from standard series websites by rethinking its contextual nature.

Rather than using the site as a tool to explore fixed programming components, like episode synopsis', cast and crew interviews, Behavior created the site as a narrative extension of the cable series.

Behavior's intimate understanding of HBO's programming focus and emphasis on compelling narrative become the foundation for the online experience and site architecture, reflecting HBO's overall brand attributes as well as that of the series itself.

The site uses True Blood's week-by-week storyline as the primary means of navigation and incorporates the standard HBO programming information as it is relevant to each episode.

Every week a new homepage is presented, reflecting the most current installment, which highlights the episode synopsis, featured characters, and related videos.