Scion and ATTIK Evolve United by Individuality Campaign via Samples

Global creative agency ATTIK and Scion announced the next phase of the "United By Individuality" campaign, which debuted nationwide last summer featuring hundreds of Scion owners and their Scions in campaign assets distributed across virtually all media platforms.

The new campaign creative is named "Samples," and it consists of several bold print ads appearing in current and upcoming issues of numerous youth-focused lifestyle publications, a new round of attention-grabbing TV and in-cinema ads, and vibrant billboards set to appear in selected markets across the U.S. over the weeks ahead.

Like the original campaign's assets, the Samples campaign also features actual Scion owners' vehicles photographed at last year's Scion United owner event.

"These newest ads energetically combine actual owners' xBs, xDs and tCs with stock models in ways that convey the distinct personalities of Scion's vehicles and their owners - while also showing how their individuality ties them together," explained ATTIK co-founder and creative director Simon Needham.

"The brand celebrated its fifth anniversary last year and Samples shows how passionate our more than 675,000 Scion owners are about their cars," said Nancy Inouye, Scion advertising and media manager.

"We will continue our efforts to show spots like Samples on select late night cable programming, use creative print spreads in niche publications and push the creative envelope with our non-traditional advertising for 2009."