Bud Light Lime Serves-Up Summer State of Mind in High-Profile Broadcast Spots

Bicoastal U.S. creative production company Stardust Studios worked with the creative team from DDB Chicago for Bud Light Lime.

For the project, one :30 and two :15 design-intensive broadcast spots entitled "The Summer State of Mind" were created by Stardust under the direction of creative director (CD) Brad Tucker, in association with DDB Chicago's SVP and group CD Mark Gross, VP CD/art director Chris Roe, VP CD/copywriter Chuck Rachford, and VP executive producer Will St. Clair.

With the goal of presenting all the great aspects of Summer in a bottle, the spots feature a seamless, stylized blending of high-speed cinematography of Bud Light Lime pouring into a bottle with many other live-action elements - including shots of young adults dancing, playing volleyball and enjoying a picturesque sunset on a beach - all united by artful editing, compositing and CGI design.

From the appearance of the pouring liquid at the beginning through the final presentation of Bud Light Lime bottles, design flourishes and the sunset beach party, Tucker's unique fusion of talents in filmmaking, design and storytelling shine through.

"The finished spot presents the best of several ideas we presented on how we thought we could make the bottle cool," Tucker began.

"We enjoy working in the type of collaborative environment this project represents, and doing jobs from the initial phases, and feel that the quality of these finished spots is a direct result of our great relationship with DDB's creative team and their openness to our ideas."