HBO's The Alzheimer's Project

Behavior has teamed up with HBO to produce the web presence for their new documentary series, The Alzheimer's Project.

The emotional films intend to educate the public about the second most feared disease in the United States, Alzheimer's Disease.

HBO and Behavior closely collaborated to design an interactive experience that offers a holistic view of the disease and the science of hope.

The main films act as a gateway to a library of supplementary and glossary films that give specific insight into the core topics surrounding the disease.

Users are encouraged to explore the content and are contextually linked to relevant and important resources and organizations.

Users have the ability to comment on every film and share their thoughts, feelings and personal experiences.

This connects the Alzheimer's community and allows users in these situations to understand they are not alone and that there is hope.