Troika Design Group Gives Telemundo a Vibrant New Identity

Troika Design Group, a strategic branding and design agency for global entertainment and media companies, has been tapped by NBC Universal's Telemundo to give the Spanish-language TV network a sophisticated new identity.

With a reputation for progressive and unique programming, Telemundo is the world's second-largest Spanish-language content provider.

Troika was tasked with updating Telemundo's on-air design to reflect its bold attitude and originality, creating a unified graphics package that was clean and polished, conveyed quality, high production values, and celebrated Telemundo's logo.

"Troika has been a terrific creative partner as we've assessed Telemundo's evolving identity," said Susan Solano, Senior Vice President, Consumer Marketing, Telemundo.

"Our teams worked together closely to organically develop an identity package which addresses our needs as we continue to grow."

Telemundo's new identity takes the abstracted letterform in the Telemundo logo and showcases its signature arc set against a bright, sleek backdrop.

The package introduces a jewel-tone color spectrum, while dynamic graphics build off Telemundo's logo and twist and turn, forming interesting cropped views of the logo.