Shell's Eurasian Integrated Campaign From JWT Features Spots From Stardust

Over the past eight weeks, a multifaceted integrated campaign for Shell from JWT London named "Get the most out of every drop," has launched within many countries in Europe and Asia, aimed at demonstrating the benefits of Shell's new Fuel Save products.

Key to campaign efforts within each country are a set of artistic, regionally customized broadcast spots created by the New York office of U.S. creative production company Stardust Studios in concert with JWT London's creative team, which consists of global creative director Jaspar Shelbourne, art directors Andy Huntindon and Martin Smith, head of broadcast Dean Baker and assistant producer Jack Bayley.

"With the benefit of hindsight I don't believe we could have selected a better production company with which to realise our vision of Shells 'make the most of every drop' campaign," Shelbourne said.

"Stardust are a hugely professional outfit who can draw on an amazing breadth of in house talent.

I enjoyed every minute of collaborating with them and look forward to working with them again."

Following the agency's vision, each campaign spot begins by showing a drop of fuel falling onto a piece of paper to colorfully reveal live-action vignettes conveying consumers' everyday journeys.