72andSunny Helps Launch BUGABOO (PRODUCT)RED Campaign

72andSunny announced today its support of the October 1 launch of (BUGABOO)RED - the newest (RED) partnership with Bugaboo International, the innovative Dutch mobility company whose baby strollers have re-invented the industry.

Companies who take on the (PRODUCT)RED mark contribute a portion of revenues to the Global Fund to support AIDS programs in Africa with an emphasis on the health of women and children.

Bugaboo is the first (RED) partner to contribute a percentage of all its revenue.

In addition to contributing 1% of revenue across its full line of products, Bugaboo has also designed ADO(RED) and TREASU(RED) Special Collection strollers.

As the first mobility design brand to partner with (RED), Bugaboo is encouraging parents to GO...go outside, go discover, go experience... and now make an impact in the lives of parents and children living with HIV in Africa when choosing to go with Bugaboo.

72andSunny conceived and developed the global, multiplatform marketing campaign based around the new theme. "Go and Good Things Happen."

Agency activities included strategy and campaign development, creating the look and feel of (BUGABOO)RED design elements, branding and retail communications, development of a web experience and a special online animated film.

The film, called "Ripples" depicts how when a family goes out exploring, unexpected good things happen, and this experience is connected to improving the lives of others continents away.