Lexus Engages ATTIK to Support Global Launch of Much-Anticipated LFA Supercar

Attendees of the recent 2009 Tokyo Motor Show and automotive enthusiasts worldwide were thrilled to witness the launch of the 2011 Lexus LFA.

The brand's top executives proudly revealed the production version of the long-awaited supercar, which will begin shipping the first of its 500 total units - representing the most expensive vehicles in the brand's history - in 2011.

Lexus also debuted the new vehicle's marketing materials, created by global creative agency ATTIK.

"ATTIK was able to take the essence of LFA and demonstrate it in visual terms, encapsulating both its world-class performance, as well as its contemporary design aesthetic and extensive customization potential," confirmed an executive for Lexus.

In 2008, cross-media creative content from ATTIK successfully introduced the Lexus IS F high-performance sedan, the first production model to wear the brand's new "F" marque.

Lexus then selected ATTIK to create all the marketing materials to launch the LFA.

The LFA marks a special milestone for the Lexus brand: a new flagship atop the F portfolio, the LFA brings a distinctively different flavor to Lexus, where each unit will epitomize the Lexus performance brand.

Under the direction of ATTIK co-founder and creative director Simon Needham, ATTIK's team worked closely with Lexus over the past year to develop a multi-stage marketing campaign.