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PSYOP Creates Visual Haiku for MTV HDIt has been said that "God is in the details."
That sentiment is strikingly rendered in a series of new station identification spots for MTV HD, co-directed by Psyop's Marco Spier and Marie Hyon.
The revolutionary network will feature exclusively HD work and 5.1 surround sound from MTV, VH1 and CMT.
Psyop designed six 15-second station IDs which are extracts from a strikingly detailed 90-second film, also to be aired in its entirety on MTV HD.
"This was a great opportunity," says Justin Booth Clibborn, Psyop's executive producer.
"MTV asked us to "do our thing" and create a spot that would really push the limits of the format.
They gave us their complete trust and support to come up with something very different and unexpected.
What we gave them can best be described as a 'visual haiku,' a spot that is all the more detailed and effective because of its seeming minimalism."
more: PSYOP Creates Visual Haiku for MTV HD
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PSYOP > Broadcast Design Companies
23/4/2006 | Viewed 34,579 time(s)
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