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Method Studios Springs Into 2D and 3D Action for Sears and Y&R ChicagoIn a new campaign for Sears created by ad agency Y&R Chicago with stunning 2D and 3D visual effects from Method Studios, the love seems to be for spring itself and the backyard pleasures that go with it.
As a snail raises its sleepy head, a plant breaks the earth's surface and begins its time-lapsed move skyward.
As the odd-looking plant begins to bloom, however, it is quickly apparent that this is no ordinary garden.
For one thing, the first plant's flowers are made up entirely of silver barbeques, complete with blue propane flames.
The bursting bud of a lush red flower contains a riding lawn tractor, while lily pads in a nearby pond open to reveal no less than five traditional push mowers.
Finally, the multitude of red petals on a geranium-like plant turn out to be bright red patio umbrellas, some of which detach and twirl lightly to the earth.
"This spring, the changes are everywhere," intones a knowing voiceover, "but they all start at Sears." The spot was created in both 30 and 60 second versions, the longer of which contains more imaginative plants and will be a contestant in the upcoming Cannes Lions internationals advertising festival.
"The Sears spots were a big challenge, because effects like this can look really tacky if you're not careful," says Method's Cedric Nicolas, who served as Lead 2D VFX
more: Method Studios Springs Into 2D and 3D Action for Sears and Y&R Chicago
design directory:
Method > Broadcast Design Studios
5/6/2006 | Viewed 31,850 time(s)
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