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The Coke Side of Life: PSYOP's New Mega Spot For CokeEveryone has heard of "the ghost in the machine." No doubt everyone has also heard of "the Coke in the machine."
But no-one has explored the magical machinations which occur inside a Coke vending machine.
No-one, that is, until now; since PSYOP have boldly lifted the lid on one of the most surreal tales ever told, beyond the imagination of mere non-animated creatures like ourselves.
It takes a happiness factory to understand a happiness factory, and PSYOP are known throughout the world as a place where the banal laws of physics and reason no longer apply.
Once you walk through the door of this Manhattan studio, you are likely to encounter a community of characters who seem to have leaped from the screens from which they create their famous and compelling stories.
So it makes sense that Wieden & Kennedy, Amsterdam and Coke would combine forces with PSYOP to chart unexplored terrain: the world inside the vending machine, which seems to extend off into infinity, and - paradoxically - seems larger than the actual world.
"The agency came to us with the great core idea of an imaginative journey inside a Coke machine, and we ran with it." says Executive Producer Justin Booth-Clibborn, who just might be the kind of producer that Willy Wonka would deploy during a particularly effective rebranding phase.
more: The Coke Side of Life: PSYOP's New Mega Spot For Coke
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PSYOP > Broadcast Design Companies
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16/7/2006 | Viewed 50,207 time(s)
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