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Troika Design Group Establishes Brand Identity for the CW Television NetworkAfter an intensive pitch involving the nation's top broadcast design companies, Troika Design Group was awarded the high-profile assignment of creating the visual brand for The CW Television Network (The CW).
In preparation for the nationwide launch this September 2006, Troika worked closely with network executives to design The CW's logo and on- and off-air identity.
Troika also produced a tease campaign that broke July 10th that gives viewers a first-look at the coming-together of shows from The WB and UPN into one new network, The CW.
Said Rick Haskins, Executive Vice President, Marketing and Brand Strategy for The CW Television Network, "Troika has proven to be a great partner that has provided insightful creative strategy throughout our launch.
And while the company understands the intricacies of branding a major network and has the talent and infrastructure to support it, it also has its finger on the pulse of youth culture.
Troika spoke our demographic's language right off the bat, and gave The CW a look that is unlike anything you see on primetime TV.
We were blown away by Troika's professionalism and creativity from the very beginning during the pitch phase, and continue to be impressed with what they deliver."
more: Troika Design Group Establishes Brand Identity for the CW Television Network
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7/8/2006 | Viewed 11,551 time(s)
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