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Behavior Redesigns the OnionAs every major news media organization grapples with how to best present their content online, most experts know it can be a complex design challenge.
But redesigning The Onion was a special challenge because of its prominent place as the premier source of satirical news reporting.
Or, as The Onion ironically puts it, "America's Finest News Source."
This challenge hit home for Ralph Lucci, partner and Creative Director at Behavior Design, the firm selected to redesign theonion.com to better accommodate and capitalize on the magazine's rapid growth.
The Onion's mischievous editors published a front-page feature article (both online and in the print edition) under the byline "by Ralph Lucci" in order to emphasize the project's essential design strategy: the more The Onion looks like a real news source, the funnier the jokes.
Of the experience of seeing his name in print, Ralph said "There I was, on the front page of The Onion, but somehow I'd been promoted to 'Executive VP of Marketing, PepsiCo'.
The power of fake news really hit home!"
more: Behavior Redesigns the Onion
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Behavior Design > Web Design Companies
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8/8/2006 | Viewed 10,195 time(s)
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