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Adolescent's WHUDAFUXUP? Animations on Frequent Rotation in Times Square, NYCadolescent was commission by Arnold Worldwide to created three animations for WHUDAFXUP? which are currently in frequent rotation on MTV's 44 1/2 foot HDTV screen in Times Square.
All three feature a lo-fi, line-art caricature of Derrick Beckles, host of humorous and confrontational video shorts found on WHUDAFXUP.com.
WHUDAFXUP? is the latest project from TRUTH, a national educational campaign for smoking prevention created by the American Legacy Foundation.
Since 2000, TRUTH has been using creative ways to reveal facts about the tobacco industry, addiction, and the health effects of smoking.
According to the American Journal of Public Health in 2005, 22% of the overall decline in youth smoking is directly attributable to TRUTH.
In one animation, Derrick's eyes shift around behind his thick, old-school Reverend Run glasses; he is surrounded by kaleidoscoping street-art-style icons relating to the campaign: microphone, video camera, rat, and skull with a necktie representing Big Tobacco...
In another, Derrick bounces into view sporting an orange sweatband across his forehead to ask "WHUDAFUXUP? with Jogging?" which cigarette executives like to say is just as addictive as smoking.
more: Adolescent's WHUDAFUXUP? Animations on Frequent Rotation in Times Square, NYC
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Adolescent > Broadcast Design Companies
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9/8/2006 | Viewed 15,463 time(s)
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