 |
1st Avenue Machine Conceives, Shoots, & Creates New Campaign for Quinn'sIn a spellbinding new ad campaign for Quinn's, a new fruit-based alcohol beverage from premium liquor conglomerate Diageo, New York's 1st Ave Machine conceived and created a surreal vision of the natural world that is both exquisitely elegant and lushly raw via Mother London.
The ambitious new ad, that began airing July 10, bears a stylistic resemblance to "Sixes Last," a striking music video for Alias (a.k.a. Brendon Whitney) directed by Arvind Palep and produced by Serge Patzek, both of 1st Avenue Machine.
"The creative team at Mother London were very impressed by 'Sixes Last,'" says Palep.
"They thought it could work as a commercial concept and, as a result, we got the unique opportunity to develop a campaign from scratch."
A new addition to the RTD (ready-to-drink) market, Quinn's is a fermented-fruit drink in which everything, including the alcohol, is made entirely from fruit.
Appropriately, the all-natural beverage receives an all-natural setting in the spot, which was shot over three days in El Yunque, the Puerto Rican rainforest located near San Juan.
As anthropomorphic, yet entirely photorealistic berries and flowers collaborate to create a delicious-looking ruby red liquid, a vast assortment of exotic-looking, and decidedly humanistic plants begin to take notice.
more: 1st Avenue Machine Conceives, Shoots, & Creates New Campaign for Quinn's
design directory:
1st Ave Machine > Broadcast Design Companies
bookmark: 
11/8/2006 | Viewed 17,509 time(s)
|
|
