 |
Colourmovie Redesigns MTV's Nick Cannon Presents Wild 'N OutDesign and live-action studio, Colourmovie, recently finished the main title and graphics package for the third season of MTV's hit show, Wild 'N Out.
This season's graphics serve as a branding refresh for the show, developing upon themes from the first two seasons that were also designed by Colourmovie.
After the successes of seasons one and two, host and co-creator Nick Cannon returned to Colourmovie for season three to help build upon the show's already established identity.
In line with the show's hip hop aesthetic, Colourmovie referenced both street marketing campaigns and hip hop album art to help design an open that is both sophisticated and playful.
Colourmovie's Creative Director Brandon Martinez wanted to maintain the strong branding from previous seasons while growing aesthetically.
"Our task is to grow with the show," says Martinez "every season needs to recapture the audience."
For the project, Colourmovie's team included architect turned 3D artist, Magnus Hierta.
Using Maxon Cinema 4D to build a 3D cityscape, the main title establishes Los Angeles as the viewer is taken over the Hollywood Hills and through the buildings of Hollywood.
A red paint stroke guides the viewer through the city and shot live-action silhouettes congregate on street corners or walk through frame.
more: Colourmovie Redesigns MTV's Nick Cannon Presents Wild 'N Out
design directory:
Colourmovie > Broadcast Design Companies
November 1, 2006 | Viewed 34,999 time(s)
|
|
