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MTV and Click 3X Team to Fight Global WarmingThe creative team at Click 3X and director Georgie Greville recently completed their fourth collaborative project, this time a three-minute public service announcement that also happens to be a music video for Dr. Octagon, featuring the former Ultramagnetic MC, Kool Keith.
Dr. Octagon's up-tempo electro track, "Trees," produced by One Watt Sun, is about to bring social responsibility to the forefront of popular culture.
Hip hop may not be the first genre of music you think of when looking to start a discourse on environmental issues but the Bronx-raised lyricist is hopeful that will soon change.
The video/PSA was produced by MTV in support of their think MTV/Break the Addiction initiative and premiered Wednesday, November 1, on MTV's TRL.
MTV, long a supporter of a variety of environmental causes, produced the piece in cooperation with OCD International as a public service announcement in an effort to inform and engage viewers.
This latest initiative depicts a cautionary tale about deforestation and the destruction of our environment caused by global warming.
The video features a number of young actors including the talented J.J. Singleton who plays Kool Keith himself.
more: MTV and Click 3X Team to Fight Global Warming
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Click3X > Broadcast Design Studios
November 16, 2006 | Viewed 41,179 time(s)
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