Shilo's Illusionists Deal Blackjack for CingularEmmy Award-winning creative production studio, Shilo, recently completed work on a high-profile commercial for Cingular via BBDO New York.
The spot, titled "BlackJack Flourish," was directed, designed, animated, edited and produced by bicoastal Shilo and made its broadcast debut on Monday November 20.
Combining the artful visual storytelling that has become a hallmark of the studio's work with stunning CG imagery, the entire spot glides past in a single uninterrupted take.
"BlackJack Flourish" introduces Samsung's new ultra-thin BlackJack multifunction device with a focus on its impressive ability to perform a variety of tasks with equal precision.
The spot features intricate character animation married to a stylized look that borders on photoreal.
The narrative follows a series of fans, cuts, flips, and flourishes that build to a crescendo, when the fanned out phone, video camera, still camera, MP3 player, and PDA are whipped back together to form the stylish and compact BlackJack.
"Visually we walk the line between fantasy and reality to cinematically showcase the BlackJack's strength as a multi-function device," explains Shilo creative director André Stringer.
"We based our moves on actual sleights and ambidextrous trickery that master card-smiths have been dazzling audiences with for years."
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