A52 Goes Deep with Moxie Pictures' Jared Hess for Deutsch/LA and Helio

Award-winning Los Angeles visual effects company A52 today detailed its contributions to a new broadcast spot for advertising agency Deutsch/LA and its youth-focused mobile service client, Helio.

The new spot, directed by Jared Hess of Moxie Pictures, is entitled "Scuba Time."

Available in both :30 and :15 versions, the action is set deep in the ocean, where a diver is found by his buddy, who used the Buddy Beacon service on his Helio device to track his friend down on a spear-fishing expedition.

When a young woman swims up to the pair and comments on the cool "phone," she is soon engulfed by an enormous whale, leaving the second diver to comment, "She shouldn't have called it a phone!"

After debuting on Nov. 16, the spot is set to continue airing in high-profile broadcast venues over the weeks ahead.

"A52 really brought this concept to life," said Nate Morley, VP/Group Creative Director at Deutsch.

"The work they did on the whale, the color and the environment helped us take this spot to another level."

"The simple ideas always seem the hardest to pull off," added Jennifer Parke, VP/Group Creative Director.

"A52 and the entire team made the very complex process of a whale eating a girl look so simple."