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| Basic Promo | | Basic Promo features different promotional works and strategies developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration. | astore.amazon.com/detail/8492643900
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| D&AD 2011 | | The 2011 edition of the exclusive and highly-coveted annual from D&AD featuring the year's best creative work. | astore.amazon.com/detail/3836528843
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| How Advertising Will Heal the World and Your Business | | How Advertising Will Heal The World And Your Business is a revolutionary new book that lays the foundations for a radical paradigm shift in branding and advertising. Written by advertising director Mark Woerde, it gives brands and advertising companies a unique insight into how, through 'Meaningful Prosocial Branding,' they can play an important role in, and gain relevance by, making positive effects on society and business. | astore.amazon.com/detail/9048419271
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| New York Festivals 17 | | New York Festivals 17, the annual compilation of award-winning advertising and communicative design from around the world, showcases the world's newest and most exciting ideas in advertising. | astore.amazon.com/detail/0977493032
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| Basic Brochures | | Basic is a series about the basic disciplines of graphic design. The first three of the series were about Logos, Packaging and Corporate Identity. | astore.amazon.com/detail/8492643730
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| Advertising Design and Typography | | This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. | astore.amazon.com/detail/B0041IXRI4
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| Direct Mail Design | | Outrageous direct mail ideas which make the recipient want to open the piece and pay attention to what's inside. New Absolute Appeal shows a variety of direct mail ideas that have succeeded in captivating the target audience. | astore.amazon.com/detail/475624016X
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| Advertising by Design | | Specifically geared toward designers and design students, this book provides a detailed, illustrated, view of the development process behind great advertising. | astore.amazon.com/detail/0470362685
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| Basics Advertising: Art Direction | | Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and "secrets" involved in the development of creative advertising concepts. | astore.amazon.com/detail/2940411212
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| Ally & Gargano | | Amil Gargano chronicles 46 advertising case studies created by the most successful ad agency in the 60s, Ally & Gargano, and honors the past, contributions and the outrageous genius of Carl Ally. Their history begins with a then unknown import, Volvo, and reveals the strategy that helped establish it as an international icon. | astore.amazon.com/detail/1932026614
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| The Art Directors Annual 88 | | This best-selling, international review of the year's most innovative works in visual communication, this annual features, in full color, the winners of the toughest competition in the field-the Art Directors Club Annual Awards. | astore.amazon.com/detail/2888930854
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| Graphis Advertising Annual 2010 | | Graphis Advertising Annual 2010 presents the best advertising campaigns of the year, selected from thousands of international entries, including 22squared, DeVito/Verdi, Publicis, Shine Advertising, Heye Group, Goodby, Silverstein & Partners, and GSD&M Idea City. With two hundred of the most compelling advertisements selected as Graphis Platinum and Gold winners, this is an essential reference for corporate Advertising professionals and prospective clients. | astore.amazon.com/detail/1932026568
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| A History of Advertising | | Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising. | astore.amazon.com/detail/3836502127
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| Ads in Cyberspace: the Best Campaigns on the Web Today | | This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. | astore.amazon.com/detail/3822849561
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| Art and Advertising | | Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. | astore.amazon.com/detail/1850435855
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