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A History of Advertising

A History of Advertising

 
description Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising. 
link astore.amazon.com/detail/3836502127 (692) 
category Advertising Design Books 
added May 06, 2008

 
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 A History of Advertising
The history of western advertising is a long one, starting as early as the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country's Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B.
May 6, 2008
 
 
 


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