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Do You Matter?

Do You Matter?

  
description   You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets.  
link   astore.amazon.com/detail/0137142447 (217)  
category   Industrial Design Books  
added   07 Sep 2008 21:58  

related news		  
· Legendary Industrial Designer Robert Brunner is Co-author of New Book Do You Mat
· Do You Matter?: How Great Design Will Make People Love Your Company
 
 
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