You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets.
Even with the current runaway success of the new iPhone 3G, few companies beyond Apple truly understand the level of expertise and commitment required in designing the unmatched experience it represents.
September 11, 2008
