Pantone Selects Chili Pepper 19-1557 as the Color of the Year for 2007

Pantone, the global authority on color and provider of professional color standards for the design industries, selects PANTONE 19-1557 Chili Pepper, a deep, spicy red, as the color of the year for 2007.

This engaging, resonant hue strikes a high note for fashion and personal expression as its boldness is appealingly eye-catching, sophisticated and enticing.

In a time when personality is reflected in everything from a cell phone to a Web page on a social networking site, Chili Pepper connotes an outgoing, confident, design-savvy attitude.

"Whether expressing danger, celebration, love or passion, red will not be ignored," explains Leatrice Eiseman, executive director of the Pantone Color Institute.

"In 2007, there is an awareness of the melding of diverse cultural influences, and Chili Pepper is a reflection of exotic tastes both on the tongue and to the eye.

Nothing reflects the spirit of adventure more than the color red.

At the same time, Chili Pepper speaks to a certain level of confidence and taste.

Incorporating this color into your wardrobe and living space adds drama and excitement, as it stimulates the senses."