Pantone Mimosa Takes Center Stage at New Gap Store

Combining the popularity of Gap's iconic t-shirts and the power of the worldwide color authority's energetic shades, Gap and Pantone today announced the opening of a color-filled t-shirt shop in Gap's rotating concept venue adjacent to its flagship store at 54th and 5th Ave.

The shop will feature a full palette of Gap tees from Gap's upcoming spring collection in true Pantone Colors, including a limited-edition tee in Mimosa, Pantone's color of the year for 2009, available only at the Gap & Pantone T-Shop.

"We wanted to create an explosion of color and bring some warmth and optimism to our customers," said Patrick Robinson, executive vice president of design for Gap Adult and gapbody.

"Mixing Pantone's vibrant colors with Gap's signature t-shirts gives everyone an opportunity to find the perfect tee they can mix and match for their own personal style."

Alongside Gap men's crewneck and women's v-neck t-shirts, the shop will feature a display of Pantone Universe items, including a collection of color-themed stationery, office supplies, books and accessories.