Variety in Fashion at H&M This Season

Romance continues to be on trend.

The look is well-groomed, coordinated and playful with pretty watercolor shades and light neutrals.

But it's not the only style this season.

Pared down simplicity and uniform-inspired tailoring are at least as important, as are futuristic sporty influences.

"Style wise there's a liberating variety of fashion right now.

There are endless different ways for our creative customers to express themselves, which is extremely inspiring for the H&M design team.

We're also focusing on sustainability in design and production and investing in organic materials," says H&M Head of Design Ann-Sofie Johansson.